Business

Wiggly Wigglers, a rural England-based natural gardening company, was awarded the Dell Global Small Business Excellence Award by Dell and its global partners for its innovation and leadership in socialsocial media. Using tools like Facebook, podcasting and blogging, Wiggly Wigglers:

• Serves 90,000 customers worldwide and delivers its products across Europe;
• Cut its advertising budget by 80 percent when the company turned to social media over traditional advertising;
• Facebook fans currently stand at 898, with over 170 discussion topics;
• Hosts podcasts from the "Wiggly sofa" reaching thousands of listeners per week, and
• Built its catalogue based on Wiki ideas generated on its Facebook page by experts and customers.