Media Coverage

24 Jul 2008

Intrusive ads increasingly driving people away from favourite sites

New Media Age

SOME 73% of web users have left favourite websites because of annoying ads, according to HowTO.tv.... more

23 Jul 2008

Intrusive ads devalue online

Precision Marketing

The value of online advertising is in danger of being jeopardised as internet users are increasingly avoiding websites with intrusive ads... more

29 May 2008

Brands must capitalise on online video viewing

New Media Age

Jack Flanagan of ComScore's Analyst Speak (NMA 17.04.08) highlighted the growing popularity of online video viewing(now the third most popular online activity in the UK behind search and retail, just ahead of social networking)... more

22 May 2008

Case Study: Screwfix on HowTo.tv

New Media Age

The boom in online video has led to many sites providing instructional films for a wealth of tasks. Emma Rubach examines the branding opportunities around them... more

4 Jan 2008

The next big thing. Video Hyperlink ads...

Marketing Direct

Video hyperlink advertising embeds clickable adverts in video footage. Consumers can watch a film and click on items within it to get more information or buy them.... more

21 Nov 2007

Online ads that damage brands

Marketing Week

Internet ads, especially pop-ups, are driving Web users away. To avoid negative results, marketers must engage with consumers and produce highly targeted campaigns that maintain brand integrity... more