Case Studies

Thompson & Morgan Choosing flowers for Christmas

Client

Thompson & Morgan

Campaign

Choosing flowers for Christmas

Thompson and Morgan had created a 15-minute DVD about their Christmas flower and plant collection, to send to their existing customer database.

We took the original rushes and reworked the content, adding new voiceover, to create a 4.5 minute guide to choosing a living Christmas gift.

We hosted the video on www.howto.tv and streamed it onto Thompson & Morgan's own website, as well as aggregating the content onto highly targeted third party sites, through competition mechanics.

10.3% of viewers interacted with the video, with 7% then going on to buy an average of 4.3 products each.